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Free business tool

What Should You Charge?

Explore pricing scenarios based on your offer, audience, positioning and business model.

Build My Pricing Scenario

Free • No signup required • Updates as you type

A Planning Scenario, Not a Price Recommendation

Pricing is a decision about positioning, delivery cost and what your buyers believe the outcome is worth. No calculator can settle that for you.

What this tool does is connect three things you can control — your revenue target, your realistic volume and your positioning — and show what price each combination implies, plus how many customers each price would require.

Pricing inputs

Describe the offer you're pricing

What you'd like this offer to contribute each month.

$

A realistic number based on your current audience.

Planning output

Your Pricing Scenario

This is a planning tool, not a market-validated price recommendation.

Target price per customer

$500

Based on $10,000 per month across 20 customers or sales.

Mid-ticket reference range

$99 – $499

Your calculated price sits outside that range, which may mean adjusting the price, the volume assumption, or the positioning.

Conservative scenario

$375

per customer

Customers required
27 per month to reach $10,000
What it assumes
Lower price, more customers needed.

Base scenario

$500

per customer

Customers required
20 per month to reach $10,000
What it assumes
Straight from your revenue target and volume.

Higher-price scenario

$700

per customer

Customers required
15 per month to reach $10,000
What it assumes
Reflects your customer type and delivery model.

Context

What Could Change Your Pricing?

  • Audience purchasing power
  • Competition
  • Perceived value
  • Delivery cost
  • Support requirements
  • Brand positioning

A price only works if buyers agree with it. Treat these numbers as a starting point for a real test with real customers.

Potential channel

Where Would You Sell This Offer?

Once you have a price for your course, you still need somewhere to sell it. Whop may be relevant as one additional place to sell digital products, courses, memberships, communities, software or services, alongside whatever you already use.

Explore carefully

Explore Whop as a Sales Channel

If you'd like to test this offer in another channel, you can explore creating a Whop shop alongside your current setup.

Whop Revenue Bridge is an independent business advisory service and is not owned or operated by Whop. We may receive compensation from Whop for qualifying referrals.

Whop Revenue Bridge is an independent business advisory service and may receive compensation from Whop for qualifying referrals.